The Toyota Prius Has Always Been Special—Now Standard with Toyota Safety Sense™, It’s Even Special…er

You probably know about the Toyota Prius for its innovative and eco-friendly powertrain, but the 2017 Prius is distinguishing itself again, this time for reasons unrelated to efficiency and environmental stewardship; the 2017 Toyota Prius will now come standard with Toyota Safety Sense™, the Toyota suite of driver assistance features. The original eco-friendly Toyota hybrid can add another line to its CV: safe.

A Little About Toyota Safety Sense™

The Toyota Safety Sense™ (TSS) package is well-rounded and meant to address the issues we face on the road in today’s hectic, busy, and interconnected world. With TSS, you get these awesome driver assistive technologies as part of the standard deal, not as costly add-ons:

  • Lane Departure Warning with Steering Assist
  • Full-Speed Range Dynamic Radar Cruise Control
  • Pre-Collision System with Pedestrian Detection
  • Automatic High Beams
Why does Toyota give this package as standard equipment when most other automakers charge you extra? The answer is simple: Toyota doesn’t just say it values your safety, it shows it by not asking you to pay a pretty penny for this near-crucial safety features.

If you’re ready for higher standards, come see us at Toyota Marin to check out the 2017 Prius and its robust, standard Toyota Safety Sense™ feature package. We value you and your business, but most of all, we value your safety and we’re proud to share the new Toyota lineup with you. Stop in soon and see what happens when you hold your automaker to higher standards.

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