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New Toyota Brand, ToyToyota, Launches First "Toy"

There's been a plethora of jokes, songs and trite remarks inspired by backseat drivers and/or backseat driving, over the years. Now, we can add to that list a kid's game. Indeed, ToyToyota, a new brand from Japanese automaker Toyota has launched its first "toy". And, it's called: "Backseat Driver".

Specially designed to keep kids engaged while on long road trips ToyToyota's "Backseat Driver" comes in the form of a free

In conjunction with the Today Show's "Lend a Hand' series, Toyota has just given one of their new vehicles to five deserving charities across the U.S.

Toyota has partnered with "Lend a Hand" for two years now, helping local charities bring hope and opportunity to their respective communities. Previously, the Japanese automaker has participated in the weeklong "Lend a Hand" series, donating one Toyota Sienna in both 2009 and 2010.

Toyota is thrilled…

Toyota's Challenge: Ideas for Good

Toyota has been sharing its inventions with the world, outside of the automobile industry. For instance, Toyota's T.H.U.M.S. software is currently being used to study the damaging effects of hits and tackles on football players by Wake Forrest University. While they are trying to understand how to better treat head injured players, they also want to develop better and safer helmets. The same technology was previously used by NASCAR, to