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New Plug-in Prius Prime Takes Home KBB Best Buy Award

For you, driving a green car isn't about the money -- it's about your strong, personal commitment to protecting the environment, and ensuring a brighter future for the next generation. But at the same time, it would be nice to know you aren't wasting money, either!

The Kelley Blue Book Best Buy Awards shine a spotlight on models that not only have a low cost-to-own, and maintain a…

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Toyota unveils the bold 2018 Toyota C-HR at LA Auto Show!

Exciting news out of Tinseltown this week, as Toyota announced the upcoming 2018 Toyota C-HR at this week's Los Angeles International Auto Show. A fresh take on the subcompact crossover SUV, the Toyota CH-R features bold design, deft handling, and some much sought-after safety features. 

 

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Toyota Manufacturing Plant Takes Bats Under Its Wing

For some people, bats are a creature of nightmares. Derided as "rats with wings," the world's only mammals capable of flight evoke a fear response in many. Those who study bats feel very differently.

Not only are bats relatively harmless (healthy bats do not attack humans, and the CDC reports only one or two cases of rabies per year in the U.S…

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Toyota announces pricing of its upcoming 2017 Highlander

We've been eagerly awaiting news of the upcoming 2017 Toyota Highlander for quite some time now here at Toyota Marin, and it seems that the wait for this iconic SUV is nearly over. This week, Toyota released pricing information on the 2017 Toyota Highlander, signaling its impending commercial release. .

 

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Giant Panda No Longer Endangered, but Conservation Victory Comes with a Dire Warning

Earlier this year, Toyota entered a partnership with the IUCN, funding species assessments. Just a few months later, the importance of the IUCN's work came into the global spotlight. A recent IUCN evaluation of the Giant Panda revealed the endangered bamboo-eating bears are no long endangered!

How is this possible?

It comes as a shock to many wildlife-lovers who had resigned to the idea that the

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Toyota Supports the Conservation Status You Know From Wikipedia

As a proud Californian, you felt driven to learn more about the California Condor... so you looked it up on Wikipedia. There, you learned these giant birds have up to a 10-foot wingspan, and that their numbers declined so sharply from lead poisoning, habitat loss, and poaching, that they were extinct in the wild for several years.

You also noticed, at the side of the page, the birds were listed as Critically

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Is Toyota One of the Smartest Companies in the World?

If you had to pick what companies might be recognized as leading innovators, which would you guess? If this were 10 or 20 years ago, you might guess a computer or electronics company like Microsoft, IBM, or Intel, and you probably would have been right.

As it happens, those three companies are still relevant -- all appeared on the MIT Technology Review 50 Smartest Companies of 2016 -- but not as much as Toyota…

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Toyota Reports Impressive April Sales; Ends Month as Number One Retail Brand

With total sales reaching 211,125 units for the month of April, Toyota claimed the number one spot in the industry among retail brands. With one extra selling day compared to April 2015, sales were flat (up zero percent) on a daily selling rate (DSR) basis, but rose nearly four percent on a volume basis. Toyota division sales topped out at 186,243 deliveries, up five percent on a volume basis and 1.1 percent on...

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Meet the All-New 2016 Toyota RAV4 Hybrid

This year, prepare for Toyota's lineup of hybrid models to get even bigger. The new member that will soon be arriving at our San Rafael, CA showroom is the 2016 Toyota RAV4 Hybrid. Not only is this SUV ready to take your adventures further, but it is ready to discover the unknown.

Toyota recently called upon the Vaga Brothers, YouTube stars that have become known as expert explorers, to put this hybrid to the test. Take a look at their journey as they venture into the San Gabriel Mountains while using only one tank of gas.

 

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