With so many new new Toyota vehicles to choose from, it's easy to feel a bit overwhelmed. However, for the eco-conscious driver, choosing a hybrid narrows down the options to something a bit more manageable. Seven models are currently available to you, from the Prius v to the Highlander Hybrid, and they're all wonderful choices with terrific fuel efficiency. However, Toyota plans to expand their hybrid lineup considerably by 2015 and, though you…

The eco-savvy, Toyota Prius range offers a wide array of choices for fuel- and environmentally-conscious drivers in the San Rafael area and beyond.

After all, the Prii family offers the choice between four unique body styles; and the Prius Liftback provides five trim options (base, Two, Three, Four, Five), and now, one brand-new package: the Prius Special Edition.

The Prius Special Edition package features three new exterior hue options including Black Cherry Pearl, Black Pearl…

Toyota Marin serving the greater San Rafael area is committed to keeping you up to date with the latest Toyota news here on our blog. And in our humble opinions, nothing is more exciting than the addition of models to the new Toyota lineup, especially hybrid vehicles, and especially 21 of them.

That's right, Toyota, the green innovator, has recently announced a plan to add 21 additional hybrid models to its already fantastic lineup…

We all know that Toyota has been a very active and successful auto maker in green car engineering. After more than a decade (already!) their  popular Hybrid, the Toyota Prius "continues to dominate Green car online buzz".¹

As progress never stop, Toyota is now looking into Ethanol.

Toyota is testing a new yeast to help make a better burning alternative fuel. This new yeast is resistant to fermentation-inhibiting substances and is efficiently fermenting xylose

The fact Toyota is collaborating with American automaker Ford might come as a surprise. But, considering the two market giants have such highly-varied, complementary expertise and one common goal - to develop a rear-wheel drive hybrid system - the venture actually makes a lot of sense. While Japanese automaker Toyota brings to the table roughly 10 years of experience working with hybrid technology, the Blue Oval offers vast knowledge of the Pickup and SUV segments.

Toyota and

Toyota is catching the wind in its sail and is developing an EV prototype of its IQ. Also in their joint partnership with luxury EV maker Tesla Motors Inc. they are working at an electric version of its RAV4 compact SUV. The EV prototype will presented at the Geneva auto Show in March and both iQ EV and RAV4 EV are scheduled to hit the U.S. roads in 2012.

But Toyota is staying on

Toyota has been sharing its inventions with the world, outside of the automobile industry. For instance, Toyota's T.H.U.M.S. software is currently being used to study the damaging effects of hits and tackles on football players by Wake Forrest University. While they are trying to understand how to better treat head injured players, they also want to develop better and safer helmets. The same technology was previously used by NASCAR, to

Eight Toyota Prius are now available to Zipcar car-sharing service members in Boston, San Francisco, and Portland. The introduction of the Toyota Prius to Zipcar's fleet is part of a pilot program designed to explore how next-generation electric technology can work in expansive car-share programs.

 

"Zipcar is an ideal test bed for early consumer acceptance of EVs," says Scott Griffith, Chairman and CEO, Zipcar. "This project will allow companies to receive direct feedback from

A better way to power electric cars? a quest for automakers and seemingly elusive wish of consumers. However, Toyota Motor Co., the world's largest seller of hybrid autos is on it. Their most current initiative is developing a magnesium battery that holds twice the energy of lithium-ion cells. And according to the engineer managing the U.S. project, Jeffrey Makarewiez, the work in Ann Arbor complements other future electric-power chemistries at Toyota labs in