Toyota Marin

A better way to power electric cars? a quest for automakers and seemingly elusive wish of consumers. However, Toyota Motor Co., the world's largest seller of hybrid autos is on it. Their most current initiative is developing a magnesium battery that holds twice the energy of lithium-ion cells. And according to the engineer managing the U.S. project, Jeffrey Makarewiez, the work in Ann Arbor complements other future electric-power chemistries at Toyota labs in

As exclusive as Forbes' list of 10 Cars that Will Make it Past 200,000 Miles is, the humble Toyota Yaris is on it. With an MSRP starting at just $12,855, the Yaris is known throughout the marketplace as a highly economical compact car.

What many don't know is the that predicted reliability for new Toyota Yaris models is expected to be 65 percent above average, according to Forbes.com.¹. In addition

According to an unusual advertisement from Toyota's Israeli marketing team, we now know that the Toyota Prius emits fewer emissions than the gas of a sheep.

The advertisement indicates that the emissions from a sheep passing gas is level five, while that from the Toyota Prius is a level two. This designates the Prius being greener than a sheep and a good reminder that transportation and energy production are far from being the only

The 2011 Consumer Electronic Show was a momentous occasion for Toyota. After watching Ford monopolize in-car connectivity for four years and Kia enter the arena last year, the company had the opportunity to unveil its all-new Entune Multimedia System. Entune will debut on select Toyota models later this year.

How does Entune Work? 

Similar to competitors' systems, Toyota's Entune Multimedia System uses the drivers' mobile phone data plan for connectivity. Users can simply download