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Toyota's Challenge: Ideas for Good

Toyota has been sharing its inventions with the world, outside of the automobile industry. For instance, Toyota's T.H.U.M.S. software is currently being used to study the damaging effects of hits and tackles on football players by Wake Forrest University. While they are trying to understand how to better treat head injured players, they also want to develop better and safer helmets. The same technology was previously used by NASCAR, to

Five Toyota Models are Top Safety Picks 2011 by the IIHS

What are your top concerns when it is time to buy a car ? If you are like most buyers these days, safety is probably high on your list. But, how do you know which cars are the safest? There are actually a few companies that take it upon themselves to analyze just how safe current-year models are and one such very important organization is the Insurance Institute of Highway Safety (IIHS). Every year, they announce…

Toyota Prius Now Available to the Car-Less

Eight Toyota Prius are now available to Zipcar car-sharing service members in Boston, San Francisco, and Portland. The introduction of the Toyota Prius to Zipcar's fleet is part of a pilot program designed to explore how next-generation electric technology can work in expansive car-share programs.

 

"Zipcar is an ideal test bed for early consumer acceptance of EVs," says Scott Griffith, Chairman and CEO, Zipcar. "This project will allow companies to receive direct feedback from